Distribution
Publishing
Everything goes out on a rhythm, at the times your audience is actually there, without you having to remember.
Consistency beats intensity. An account that posts three times a week for a year outperforms one that posts twenty times in March and goes quiet until August.
We hold the calendar and publish against it. You see what is coming before it goes out and can stop anything you do not want. Nothing waits on somebody finding a spare ten minutes.
That includes the awkward weeks. Bank holidays and high season are exactly when a feed usually goes silent, and exactly when it should not.
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