Add-on
Paid Advertising
Budget put behind the content that has already proved it works, aimed at the people near enough to walk in.
Paid works best on top of something that already works. We would rather spend a month finding out which posts actually move people and then put money behind those, than run ads from a standing start.
For a restaurant or a hotel the targeting is mostly geography and intent: people close by, people planning a trip, people who have already looked at you. That is a narrower and cheaper problem than most advertising.
Budget is yours and stays visible. We charge for managing it, not a share of it.
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