What we manage
Content Strategy
The plan the rest of the work runs on: who you are talking to, what you are known for, which channels are worth the effort, and how we will know it is working.
Most social media accounts for restaurants and hotels are busy without being deliberate. Posts go out, the feed looks full, and nothing about the business changes.
We start by going through the business with you: who actually walks in, what they book, what they order, what brings them back, and where you sit against the places nearby. That becomes a written positioning and a set of content pillars, so every piece we make afterwards has a reason to exist.
You approve the plan before anything is produced. It is short, it is specific to your business, and it names the numbers we will judge the work by.
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