Distribution
Analytics & Reporting
One monthly report in plain language: what we did, what it produced, and what we are changing next month because of it.
Reports that lead with follower counts are hiding something. The numbers that matter are the ones connected to the business: profile visits, link clicks, direction requests, messages, bookings where we can see them.
You get one report a month, written to be read rather than survived. It says what went out, what worked, what did not, and what we are doing differently as a result.
If a month was poor we will say so and say why. You cannot fix what nobody is willing to name.
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